Our Beliefs & Learnings

Our Beliefs & Learnings

The Tariff Era: A New Equation for Importing Beauty

Sophia Koock 5/7/26 Sophia Koock 5/7/26

The Tariff Era: A New Equation for Importing Beauty

The Alliance Behind the Aisle: How Seventy Years of US-Korea Relations Shape Today’s Trade

Keunyoung Ma 4/23/26 Keunyoung Ma 4/23/26

The Alliance Behind the Aisle: How Seventy Years of US-Korea Relations Shape Today’s Trade

How Korea’s Industrial Ecosystem Is Reshaping American Aesthetics

TikTok Shop Emerges as a Force in U.S. Beauty Retail

Keunyoung Ma 3/31/26 Keunyoung Ma 3/31/26

TikTok Shop Emerges as a Force in U.S. Beauty Retail

Amazon: K-beauty’s entrance to the U.S. Market

Keunyoung Ma 3/4/26 Keunyoung Ma 3/4/26

Amazon: K-beauty’s entrance to the U.S. Market

The Manufacturing Engine Behind U.S. Beauty’s Next Chapter

Keunyoung Ma 3/2/26 Keunyoung Ma 3/2/26

The Manufacturing Engine Behind U.S. Beauty’s Next Chapter

How Korea’s Industrial Ecosystem Is Reshaping American Aesthetics

A $110 Billion Market with a $2 Billion Blind Spot

Keunyoung Ma 2/20/26 Keunyoung Ma 2/20/26

A $110 Billion Market with a $2 Billion Blind Spot

Why U.S. Aesthetics Deserves a Closer Look

A Clear Look at How We Help Founders Scale

Sophia Koock 1/21/26 Sophia Koock 1/21/26

A Clear Look at How We Help Founders Scale

Why K-Beauty Actually Works: The Science Behind the Marketing

Sophia Koock 1/7/26 Sophia Koock 1/7/26

Why K-Beauty Actually Works: The Science Behind the Marketing

Why American Beauty Brands Are Increasingly “Made in Korea”

Keunyoung Ma 12/29/25 Keunyoung Ma 12/29/25

Why American Beauty Brands Are Increasingly “Made in Korea”

The Future of Beauty: The Case for an Integrated Cross-Border Beauty Platform

Keunyoung Ma 11/30/25 Keunyoung Ma 11/30/25

The Future of Beauty: The Case for an Integrated Cross-Border Beauty Platform

Translation Is Not Localization: The Cultural Math of Cross-Border Beauty

Keunyoung Ma 11/10/25 Keunyoung Ma 11/10/25

Translation Is Not Localization: The Cultural Math of Cross-Border Beauty

The Importance of Beauty-specific logistics expertise

Keunyoung Ma 9/3/25 Keunyoung Ma 9/3/25

The Importance of Beauty-specific logistics expertise

Sophia Koock 8/13/25 Sophia Koock 8/13/25

The Right Time to Raise

Why Korean Sunscreens Are Being Reformulated for the U.S.

Sophia Koock 5/14/25 Sophia Koock 5/14/25

Why Korean Sunscreens Are Being Reformulated for the U.S.

Beyond the Check: What It Means to Have a True Operating Partner

Keunyoung Ma 10/1/24 Keunyoung Ma 10/1/24

Beyond the Check: What It Means to Have a True Operating Partner