Behind the Partnership
Partnership Model
As a long-term partner to companies, we recognize that every founder, company, and situation is different. We don’t presume to know what’s best for you, and we don’t require you to exit. We expect you will co-draft the details of our partnership alongside us.
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We partner with high-potential, founder-led businesses touching the beauty & wellness ecosystem—including product makers, solution providers (e.g., marketing, compliance), and marketplaces.
If you’re profitable and looking to scale intentionally with fellow industry experts, we are likely a good fit.
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We typically prefer a majority stake (50%+), but we design flexible structures to fit your goals. If you’re excited to continue leading your company, we’re happy for you to retain meaningful equity (while also taking some chips off the table).
There’s no pressure to “exit” or be “bought out” until that’s something you want. -
Absolutely. We love when founders provide their expertise, network, and passion. We’ll work with you to define the perfect role.
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Operationally, we act as your behind-the-scenes HQ—supporting across marketing, sales, ops, finance, legal, and HR. Strategically, we tap into our global network across the beauty value chain to expand your reach. Culturally, we look after team members by ensuring they have the pathways and resources to grow alongside the company.
Founders & Teams
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We view your team as a key asset, not a line item to optimize. We don’t come in with plans to cut or overhaul. Instead, we work with leadership to invest in the team—to develop career paths, add operational support, and create long-term stability.
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Only if that’s something you want and it supports scaling. We’re not interested in imposing a cookie-cutter playbook. If your business is thriving as is, we’ll focus on enhancing it.
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Not unless you want to move on to a new chapter. Many founders stay deeply involved in creative, brand, and strategic leadership roles. Your voice adds value.
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We take the time to understand what makes your culture special and aim to preserve that. We’ll also listen for ways to help it evolve and lead by example.
We know people are at the heart of every great business and lasting legacy. Our partnerships are built to support both founders and teams—across time and through every stage of growth.
Valuation & Structure
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We look beyond your EBITDA or SDE. Our valuation approach also considers customer loyalty, growth potential, and market positioning. We walk you through our model and thought process.
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Economically, a partnership typically consists of:
Upfront cash so you realize some of the value you’ve built
Retained equity so you continue to participate in the upside
Incentives based on shared milestones.
We also work with you to define the right governance structure. If you'd like to stay involved, we’ll co-create a role with you. We believe in clear roles, mutual respect, and well-defined decision-making so everyone knows where and how they can lead. -
We care about your success well beyond the date the partnership is signed. This typically includes retained equity and incentive structures.
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Once we’re aligned on direction and priorities, most partnerships close in ~12 weeks, depending on how quickly we can access key information. We move with intention but never rush diligence or founder comfort.
A good partnership starts with alignment—beginning with how value is recognized and how the structure supports shared success. We aim for transparency, flexibility, and shared upside from day one.